is eFarmDirect ?
introduction to what, why, how this portal works and benefits the agri
you are a
farm produce we can assist in
reaching more buyers and fetching better prices .
you are a
buyer of farm
based products , eFarmDirect can provide wider choice
of sources , plan your procurement in advance and reduce costs
services to the agro industry and want to reach out to the farrmer
community , eFarmDirect can help in identifying your potential clients
institution working for farmers welfare and want to partner with us?
Are you interested to become an efarm franchisee and become a local
Read more >
is efarmdirect ?
is a web and mobile based
information exchange platform for
connecting farmers and buyers of agri produce .
is a B2B (Business to
business model) , and connects all stake holders in the agri supply
chain - farmers, buyers and also their end suppliers , transporters and
labour , into one information portal
- Access to the
information is just a mobile
call away - through a call centre, and hence can be used even by less
educated . Advanced users can use the web and mobile sms interfaces for
- eFarmDirect is constantly
adding to our directory of
farmers, buyers across India . We
collect several details about the supply and demand and provide simple
search tools for buyers-sellers to find each other.
- It is a cross between
'Yellow pages business directory' and
'Matrimony portal' for agri industry - providing more efficient match
making between farmers and buyers
we need this ?
problem for farmers is
marketing – as they are not able to sell their produce in
is no accurate data
available with even government
on what is farmer growing in fields as it changes often with season.
we get to know about
availability only AFTER
farmer harvests and gets it to a mandi (auction place or wholesale
deal mostly through
middlemen. They are not aware of other bulk buyers like hotels,
exporters, food processors, retail supermarkets etc.,
a farmer registers in
eFarmdirect , we
capture all his produce details, harvest periods, expected yield and
can get all details and
directly through mobile phone.
does one use this ?
- Some typical queries which
one can get answers from the portal:
- For farmer : Who are the
buyers of a particular produce or
variety . Narrow down by geography, location, price , demand ,
- For a buyer Who are the
farmers growing a particular produce or
variety . Narrow down by geography, location, price , availability ,
yield and various advanced parameters
- Others : Agro suppliers
and Institutions can perform detailed
searches to locate information for their sales / marketing
register in the portal ? What are the fees
private firm engaged in fresh
produce distribution for over 3 years ( www.efarm.in)
goal : to enable
: hence the name - e- f-
a- r- m
on solving agri supply chain issues
tie ups with major producers
grass root organisations
and buyers in metros
over 250 items every day to wide market
segments – from neighbourhood shops, to star hotels, to
airlines to Indian army, and procure from over 2500 farmers in TN.
built expertise of wide ranging products ,
different customers and daily data for over 3 years
- eFarmDirect is the
Online Platform , through which
we connect to ALL farmers ACROSS India and enable them to reach markets
much faster using technology enabled solutions
will this benefit farmer ?
have more choice of buyers , who are now
buying in bulk from mandi . can deal directly as volumes will be higher
rates also better than mandi rates
‘last minute’ rush sale, and negotiating
to know average demand, peak/low demand
season, in-season and off-season needs by querying the data and can
to know more precise demand data and rare
items , and can grow them to get higher prices.
short – More buyers , Higher prices, Less
wastage , Move to higher value items
use it if they don’t know computers ?
we have call centre and farmers can call and get all details and update
We are also establishing contact
centres at every district where the staff would assist in
interfacing with the system and support them in their marketing needs.
What all produces can we list in the portal ?
- The portal currently has
over 5000 possible prpduces and
varieties which is typicaly grown by an Indian farmer.
- The produces range across
various categories - vegetables,
fruits, cereals, pulses, flowers, plantation crops.
- We have also included other
farm based products like milk/dairy
products , honey, eggs , meat etc., and animal husbandry such as cows,
- We are adding new products
every day . Do check with our
registration team for details.
Will you directly buy/sell the produce ?
provides information about various buyers and service
providers and does not directly buy or sell any items.
- We are not agents or brokers
for any company
- Our focus is to provide a
standard, neutral and transparent platform for conducting agri business
across all parties
Who fixes the rate ?
- The farmer will set their
own price and can negotiate directly with end buyers
- Current mandi price fixing
we find is not encouraging to the progressive farmers . You dont give
same grade to all students in a class who write exams - there are good
students who study hard and get BETTER marks. if all students are
giving same marks, then even the good students will stop studying,
which is what is happening in agriculture today.
- Similarly we would like to
see good farmers be rewarded with better prices based on THEIR effort
and NOT by some third party.
- As buyers are now no longer
just mandi agents, and represent professionals, they can provide higher
rates for better quality .
- We encourage farmers to work
with buyers who are geographically close to them in location so that
they can meet and conduct these negotiations
- We recommend that these
negotiations be made well ahead of harvest to benefit from pre-planning
and assured prices .
How will money from buyer be transferred ?
- The farmer or his
representative will deal directly with the buyer
- We encourage farmers to take
DDs , bank transfers, money orders so that they too utilise the safety
features of banking systems rather than cash which is risky
What if buyer refuses to pay or cancels transation without notice ?
- Farmer and Buyer are
directly responsible for their decisions and efarm will NOT take
responsibility for bad deals.
- We would try and assist
farmer in discussing with buyer to resolve any disputes through a
- If dispute is unresolved
, we are introducing a rating system, where each buyer and
seller can provide a 'rating' to the other party whether good or bad,
so that over time other users will get to know and avoid such buyers
- As system is now transparent
across hte internet and calling centre , any bad rating will now
adversely affect the person across furture transactions also and hence
would be under obligation to resolve issues more promptly
will fit in a buyer category ? Can a house
wife buy online through your portal ?
- The portal is targetted at
B2B , bulk buyers only. Primary buyer
segment who would benefit are : Hotels and caterers, Retail
supermarkets , Local neighbourhood traders, Food processors, Exporters
- This portal may not benfit
retail home users as the volume of
transaction may not be viable to justify transaport costs . But they
can recommend their local retail store or supermarket to use this
portal to benefot from direct farm sourcing and lower costs.
are the key problems from buyers side
which the portal would address ?
comes from mandi or wholesale market
price fluctuation, poor quality control, no
wastage as items come in bags straight from
farmer with no standardisation in weights or grading
demand is fairly standard – for e.g.
hotels know their daily average volume, menu and requirements in advance
. Some hotels even plan for whole
variable is material prices which affects
them , so they may shift to cheaper items if markets go up.
will this benefit buyer ?
- Can search and locate
farmers and aggregators easily using internet/mobile or call centre
- Plan procurement well in
advance as harvest information is available for future
- Direct dealing and visiting
farms prior to purchase enables better backward integration and
- Mix and match local
aggregator for smaller items, and direct from farm
for bulk items to cut costs
- Sharing demand information
online provides more choice of suppliers and even get rare
- Buyers can also indicate
their preferred price range of
procurement which gives idea to farmer about the viability .
Similarly, buyer can search and filter farmers based on sale price/cost
of production indicated.
Are the products organic ?
- While collecting information
from farmers , we do ask the to
indicate if their produce is organic.
- The farmers can also upload
any certification details to their
- The search feature allows
you to filter the search results by
'organic only' and drill down to the details
Who will ensure the quality of the produce and that the goods are
transported on time ?
- Currently the portal
provides only information about the farmers
and sources and does not directly involve in the transaction
- We are working to establish
a network of contact centres and
franchisees , who , for additioanl fee, would be able to perform these
roles at local point
- Currently, we expect buyer
to perform proper due diligence prior
to closing any transaction
- In case of defaults, we do
have a ombudsman service to help
resolve disputes between parties . The rating system will further
provide means for both parties to register feedback/reviews about the
How will this benefit an agro supplier ?
- Agro suppliers such as input
providers ( seed, fertilisers , manure , irrigation, tools &
machineroes etc) often find it difficult to reach out to target farmers
- As farmers are wide spread
and remotely located , and requires lot of trust building
, sales events are expensive and often not productive
- As efarmDirect is the first
farmer centric portal , any queries coming from farmers for suppliers
can be directed to companies and vice versa.
- As farmers generate more
income through better marketing, they will become more proactive
and 'pulling' for new information of suppliers .
I am interested to partner with eFarm and open a local centre in my
location . How can i sign up ?
belong to a agri related institution
/ NGO / CSR team . How will this benefit my work ?
- We conduct training sessions
for agri entreprenreurs (both
handson in class sessions as well as online/virtual sessions)
- These sessions would
provide overview of Business
oppurtunities in Agri sector , eFarm's operations and
- We will also provide details
on how you can partner with efarm in
your ventures and options to become a franchisee of our activities in
- Please see our training site
for details : www.efarm.in/training
- Besides produce information
of farmers , we also collect
information about the soil/water conditions, and ancillary
dataduring our registration
- The data is kept up-to date
using sms/mobile/call interfaces
- Accessa to accurate data is
always crucial to any planning . We
have institutional memberships to the portal , with advanced
search/report tools which will aid in the planning activities